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THE VALUE PYRAMID
Products and services deliver fundamental elements of value that address four kinds of needs: functional, emotional, life changing, and social impact. In general, the more elements provided, the greater customers' loyalty and the higher the company's sustained revenue growth.
Most of the gift items falls in this category. Either it serves the functional needs or some of our emotional pulls.
Where as the foremost aim of GiftingGratitude is to create a "Social Impact", which is followed by "Changing the quality of life" theme and it goes to further down to Emotional and Functional aspects.
Actually the "Functional Aspects" are by default.
General Gift Items
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